Business coaching and how it clarifies your value proposition

Business coaching often involves working with clients and looking at their company from all angles.


Some recent projects have involved looking at what our clients want to offer their customers – their value proposition. 

We often say that a truly great value proposition is a statement that paints a clear picture of what their brand has to offer and needs to answer the following questions:

  • How their product or service solves/improves problems
  • What benefits their customers can expect
  • Why customers should buy from them over their competitors

We find that a good value proposition often “introduces you to your prospective buyers and helps ensure that you make a strong first impression”. It has never been more important to ensure that you have a powerful one. 

 What problem does your business serve and are you communicating this in the most effective manner? If you would like a no obligation discussion around how to improve your communication offer to make sure you are attracting the right clients, clearly selling the benefits of your business and communicating with clarity why someone should buy from YOU then please give us a call.


Business coaching and how it clarifies your value proposition